La otra selección

(The other National team)

The other National team

A national team of the best from the stands to go with the best on the field.

Client  Iberdrola, one of the main energy companies of Spain, asked us to develop a sponsoring campaign for the Eurocup in France.

Challenge — How can Iberdrola stand out in an event where all the attention goes to the national teams? Making another national team, The Other National Team.


Solution 
— We made another national team: The Other National Team. It gathered the 23 best fans of the country –some are well known to the Spanish public for incredible reasons- and travelled to the Eurocup like any other national team to support La Roja.

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